Our story began in 1998 with a love for collectable beanbag plush and the excitement of finding something that would rocket in value but start at an affordable price for all households.

Twenty eight years later we're sat in an office surrounded by 3,626 different bean-filled plush toys by 372 different manufacturers. These 3,626 plush are divided into two sections "What to be inspired by" and "What to avoid at all costs" (We hate crunchy pellets!).

We have also dissected all of our prototypes from different factories and eliminated any manufacturing partners who have cut-corners.

Our products are amazing value at the starting price of £12.99 and as the stock drops and price pops to their maximum price of £39.99 they are of a quality that still justifies that price point.

We want early collectors to pay the minimal price point. Remember, these are individually numbered limited editions, no illusions, just factually limited runs.